Experiment Module: How does the reporting work

All modes do the same calculations below

Average Change = ((Sum of values in Set A) – (Sum of values in Set B) / (Sum of values in Set B)) * 100


Median Value

This metric removes the impact of high or low performing products and focuses in on the median product or products, so it orders the products from high to low and then reports on the middle product. Great for removing the impact of those outliers.

Median Change = ((Median value in Set A) – (Median value in Set B) / (Median value in Set B)) * 100

For Before/After the values shown at the Top is Before the Bottom is After (Highlighted below).

In A/B and MVT Set A is on top and Set B is on bottom.

The Data export report matches the total experiment period, well it will!