Feed Specification

These specifications need to be given to clients who are after a feed specification if they are creating a new feed or adding additional fields to their existing feed.

How can I submit my feed to you?

Intelligent Reach can work with most formats of source data and can take the data either from URLs or FTP locations hosted on your site, or you can push your data to our dedicated FTP locations. We also offer SFTP locations now due to the sensitivity of some of the information being sent.

Source data can be provided in a single file or multiple files

You can either provide all of the required information in a single data source or you can provide multiple sources in different formats and as long as they all contain the unique ID we can merge the files. We also have the ability to concatenate data so we can add multiple product files together in our system to build the full product feed.

An example of this would be having a main product feed, supported by a Stock Quantity & Price feed and an EAN file.

Intelligent Reach’s ideal feed format

Our preferred feed type is a flat file / text file which is pipe i.e. “|”delimited. Experience shows that this the most reliable of the common list separators as it doesn't tend to appear in the contents of any of the data fields unlike commas, spaces and tabs etc.

However we can work with any format - XML, comma or tab separated CSVs. If in doubt contact us at support@intelligentreach.com

What if I can’t produce a feed or some of the required fields?

We always try to recycle the data feeds you have spent time developing but if you cannot build a feed or cannot provide some of the required data then we can do this by scraping your site. We can either merge the additional data to fill in the “gaps” or use the scrapped data as your main source feed.

This requires no IT resource at your end and can be carried out at non peak times.

What data do I need to provide?

The following tables show the information that you need to provide in the columns or fields in the product data feed. This is a complete list for values you will need now and we think you will need in the future. Let’s face it virtually everything you do online now requires a data feed and once it’s done, it’s done and you’re covered.

We have broken them into a number of tables (related to specific activity or industry type) and colour coded them to indicate if they are required or optional. Please try and provide as many of the optional columns as possible as these will have a direct impact on your performance levels as they ensure a fully optimised data feed. They will also ensure we can build out data for any channel in an optimised way.

Common Fields

The below fields apply to all merchants irrespective of your industry sector. Orange indicates optional fields and green indicates required or mandatory fields.

Common Fields-1

Fashion Specific Fields

Common Fields 2

The below fields are specifically required for fashion products to ensure a well optimised data feed.

Fashion Fields 1

Product Review Fields

The below fields, if provided, allow us to add details about your product reviews to listings and
adverts. Please note this is different to work we can do to ensure your Bizaarvoice is integrated into google product search. 

P&A Fields

Performance & Action Fields

You can provide a number of extra fields which allow the feed to help manage your performance
and to control which products are listed on which sites. It can also be used to manage variable
pricing models if required.

P&A Fields 2